The Firm: New York-headquartered Proskauer Rose is a leader for advertising, media, copyright and IP litigation. Particularly renowned in the false advertising arena, its impressive client list includes T-Mobile USA, PepsiCo and Diageo. Recent highlights include achieving victory on behalf of SC Johnson before the NAD in proceedings concerning advertising campaigns for Glade Fabric & Air deodorizer and Pledge Fabric Sweeper. The group has also been representing Dyson in a false advertising suit against its competitor Euro-Pro in the District of Massachusetts.

Sources Say: "A group that has distinguished itself as a leader for false advertising work."

Key Individuals: Brendan O'Rourke co-chairs the false advertising and trademark practice group. He is praised for "serving his clients aggressively and effectively." Fellow co-chair Lawrence Weinstein is a litigation specialist who is "supremely effective in front of judges" and "understands the advertising litigation process and the law extremely well."