PARIS, JUNE 13, 2024 – Proskauer, a leading international law firm, announced today that it advised Bridgepoint Development Capital and Equativ, the leading independent ad platform of which Bridgepoint Development Capital is the majority shareholder, on its merger with Sharethrough, a major independent adtech platform.
The merger will establish one of the largest digital advertising marketplaces in the world, enabling advertisers, content publishers, and technology partners to optimize the value and reach of their programmatic campaigns.
With over 720 employees, 18 offices, and combined net revenue exceeding $200 million, the merger of Equativ and Sharethrough offers advertisers and media owners an independent, vertically integrated alternative to the web giants. This merger addresses the industry's need for effective, innovative solutions at scale. Equativ, which has tripled in size in the past three years and confirmed Bridgepoint as its primary investor last year, and Sharethrough, which saw significant revenue growth in the first quarter of 2024, bring together their strengths in curation, connected TV (CTV), and reduced carbon impact media products. Leveraging the companies' top-tier technological assets and global commercial presence the combined entity will offer a broader spectrum of services and sustainable media practices, enabling ad buyers to optimize supply paths while executing high-performance campaigns. Synergistic and complementary solutions will maximize outcomes for advertisers and media owners, who will be able to use the scaled offerings to:
Proskauer has previously advised Bridgepoint Development Capital on its investment into Forward Global, a risk management company, alongside Raise Invest and Rive Croissance and Bridgepoint Development Capital and Equativ, the leading independent ad platform of which Bridgepoint Development Capital is the majority shareholder, on its strategic partnership with Deutsche Telekom.
The Proskauer team was led by partner Xavier Norlain and counsel Laurent Asquin and included associates Benjamin Benzakine and Hugo Monteiro Vieira (M&A). The team also included partner Maud Manon and associates Bruno Valenti and Charlie Gelbon (Private Credit) and partners John Ingrassia and Mary Wilks (Antitrust)
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