Paddle Manufacturer in a Pickle: First Game to Plaintiffs in Consumer Protection Suit over Allegedly Mislabeled Pickleball Paddles
Sport Squad, Inc. (“Sport Squad”), a pickleball paddle manufacturer, has found itself in a pickle after a Florida district court allowed various state consumer protection claims to proceed over allegations that Sport Squad sold pickleball paddles it believed were certified by USA Pickleball even though, due to an apparent administrative error and what Sport Squad deemed a later “wrongful” decertification, the final paddle products were ultimately uncertified by the national governing body. (Matus v. Sport Squad, Inc., No. 24-60954 (S.D. Fla. Dec. 17, 2024)). The popular sport of pickleball is considered social and low-impact because it can be enjoyed recreationally by all ages, but this particular lawsuit is shaping up to be a match between two bangers instead of an exchange of dink shots over the net – not so “social” after all.
Sport Squad is the parent company of Joola, a brand that sells table tennis and pickleball equipment, and is what the court described as a “leader in the design, development, manufacture, and distribution of pickleball paddles and accessories.” The complaint alleges that in the fall of 2023, Sport Squad submitted eleven model prototype paddles to USA Pickleball (“USAP”), the national governing body for the sport of pickleball. The designs were subsequently approved by USAP, which indicated the paddles could be stamped as “USA Pickleball Approved.” However, in April 2024, after the paddles had been manufactured and were scheduled to go on sale, USAP allegedly notified Sport Squad that it had concerns that the paddles did not comply with their standards. Joola later issued a statement that due to an "administrative error," it had submitted the wrong paddles for certification but that the paddles it sold were merely “market versions” of paddles previously approved by USAP. Following the paddle’s release, USAP decertified them in May 2024 (meaning the paddles could not be used in USAP-sanctioned tournaments).
Walking onto the court, Plaintiff Greg Matus (“Matus” or “Plaintiff”) stated he purchased two of the Joola paddles at issue in April 2024, marketed at a retail price of $279.95 and brandished with the USAP Approved stamp. The Plaintiff stated that he would not have purchased the subject paddles if he had known they were not approved by USAP, later filing a putative class action suit in June 2024. His amended complaint against Sport Squad characterized Sport Squad’s sales of the paddles as a “quintessential bait and switch” and asserted various causes of action: (1) unjust enrichment, (2) breach of express warranty, (3) breach of implied warranty, and (4) a violation of the Florida Deceptive and Unfair Trade Practices Act (“FDUTPA”), a consumer protection statute.
Sport Squad tells a different story from its side of the net. According to Sport Squad, in September 2023, it submitted two prototype base paddle designs to USAP, which were approved. Subsequently, Sport Squad sent nine additional “market versions” of the two USAP-certified base paddles (featuring different shapes and graphics) for testing to ensure the market versions were “structurally and functionally identical” to the prior-approved base models. These versions also received approval. Sport Squad then purportedly manufactured over 100,000 of these next-gen paddles. However, a month after the paddles went on sale, Sport Squad claims USAP moved to decertify the next-gen paddles. after Sport Squad self-reported its error in originally sending the wrong paddles for certification back in 2023. In response, the company resubmitted the correct market versions for retesting on an expedited basis. To Sport Squad’s surprise, USAP rejected the resubmitted paddles in late May 2024 as failing to meet testing standards. Sport Squad places the blame for any of Plaintiff’s harms on USAP and alleges that the resubmitted paddles that had been sold in the market should have easily passed the “similarity tests” because the company claims the designs were USAP-compliant and were “structurally and functionally identical” to the base paddle designs approved in September 2023 (and, according to Sport Squad, the paddles were rejected without adequate prior notice as required under USAP’s rules).
The dispute has turned into a round robin of sorts with Sport Squad having filed a separate suit against USAP in June 2024 over the paddle decertification. Adding to the mix, on January 6, 2025, Sport Squad filed a third-party complaint in the Matus suit to implead USAP (now a Third-Party Defendant in the Matus suit), alleging that USAP’s “unfounded” decertification was the cause of any harm to the Plaintiff and seeking relief for common law indemnification and contribution from USAP so that any damages that are awarded to the Plaintiff are “allocated to the party that is actually at fault for causing those losses.” This third-party complaint brings the national association into the “kitchen,” or caption, of the Matus lawsuit.
In the original suit, Sport Squad moved to dismiss, arguing that the warranty claims should fail because Plaintiff did not give Sport Squad pre-suit notice of any warranty violations and that Plaintiff lacked standing for certain claims based on allegations of non-Florida law. Defendant also argued that Plaintiff merely advanced “conclusory” allegations that Sport Squad “knew” USAP would later decertify the paddles at issue and did not plead sufficient facts to show a “deceptive” act under FDUTPA; Sport Squad also stressed that when Plaintiff purchased the paddles they were still USAP-certified and that Plaintiff could not reasonably allege a certified paddle would retain its certification indefinitely, given that USAP could change standards or re-evaluate paddles in the future.
In December 2024, the Florida district court trimmed Plaintiff’s suit but allowed the principal claims to go forward. The court dismissed the breach of express warranty and breach of implied warranty counts with prejudice because Plaintiff did not notify Sport Squad within a reasonable time after discovery of the breach. However, the court declined to dismiss the primary consumer protection claims of unjust enrichment and violations of FDUTPA. The court also found that it was premature to dismiss any possible consumer protection claims based on non-Florida law at this juncture, as such an argument would be more appropriately considered during class certification proceedings rather than at the current stage of litigation.
In addition, the court held that Plaintiff pled a plausible claim under FDUTPA because the paddles bore a USAP stamp, implying they were certified by USAP. The court reasoned, “Certainly, improperly labeling a product as certified by USAP causes a consumer who wants to purchase a USAP certified paddle to purchase a paddle they otherwise would not have purchased.”
Finally, the claim of unjust enrichment survived dismissal because the court found that it was not duplicative of the FDUTPA claim and that Plaintiff sufficiently alleged that he conferred a benefit to the Defendant and that it profited from the sale of the paddles in an inequitable manner, meeting the unjust enrichment standard at least at this early stage of the litigation.
As it stands, Matus’s causes of action alleging unjust enrichment, a violation under FDUTPA and potential future consumer claims under non-Florida law will rally forward. The story here is particularly complicated, and it will be challenging to determine which party, if any, is at fault for plaintiff’s claims. But hopefully, discovery will help clarify how the parties got themselves into this pickle.