Jeff Warshafsky and Jen Yang, alongside the chief lawyer from the National Advertising Division, led an in-depth discussion for in-house counsel on Hot Topics in Advertising Claim Substantiation, where they reviewed best practices for claims like “experts agree,” “doctor formulated,” and “clinically-tested,” how to support sensory claims based on percentage agreement statements, as well as recent guidance on health-related claims and the use of qualifying language like “up to,” “helps,” “designed to” among others.